You Can't Scale If Every Deal Needs YOU
Most first sales hires fail because there's no documented playbook. FromThoughts helps you turn what's in your head into a structured revenue plan your first hire can actually execute on.
Why First Sales Hires Fail
Most founders hand off sales without a documented playbook. The new hire struggles, costs €100K+, and fails within a year. Here's why.
Gap Analysis
SaaS · €1.2M ARR → €2.4M targetKnowledge Trapped in Your Head
You know why your pitch works, which objections matter, and who your best customers are. But none of it is written down — so no one else can do it.
No Playbook to Hand Over
You hire someone smart, give them access to the CRM, and expect them to figure it out. They can't — because there's nothing to follow.
The €150K Mistake
A senior sales hire costs €150K–€250K/year. Most fail within 12 months at early-stage companies — not because they're bad, but because there's no foundation.
Who This Is For
FromThoughts is purpose-built for one specific stage of growth
The Busy B2B Founder
Juggling product, team, and sales — looking for structure
B2B companies doing €300K–€1.5M in revenue
SaaS, tech-enabled services, and B2B platforms preparing for their next growth phase.
Founders who are still closing every deal
You're the sales team. Your product knowledge and relationships drive revenue — but that doesn't scale.
Teams of 3–10, before hiring a Head of Sales
You might have 1-2 people helping with sales, but no one leading the function yet — and no documented playbook to hand over.
Capital-efficient and deliberate about hiring
You'd rather build a structured playbook than hire a €150K Head of Sales and hope they figure it out.
The Right Moment to Use FromThoughts
FromThoughts works best in a specific window of your growth journey
Just raised seed funding
You have runway and pressure to professionalize sales — but haven't hired yet
3-6 months from first sales hire
You're planning to hire but want a documented process to hand over
Interviewing for Head of Sales
Give your new hire a playbook on day one instead of hoping they figure it out
How It Works
Set Your Target
Where you are and where you want to be
Add Your Numbers
Current funnel metrics and deal sizes
Get Your Plan
AI-powered priorities based on 10,000+ benchmarks
Start Executing
Export as PDF or CSV and take action
From Strategy to Execution
Everything you need to turn a revenue target into a plan your team can act on
Structured Sales Playbook
- Revenue roadmap with clear objectives and key results
- Documented strategy your first hire can follow
- Priority ranking so they know what to focus on first
- Timeframes aligned to your growth targets
Know Exactly What's Missing
- See the gap between where you are and where you need to be
- Conversion rate gaps at each funnel stage
- Pipeline coverage requirements quantified
- Recommendations ranked by impact on your revenue target
CRM Integration
Coming Soon- Direct sync to HubSpot and Pipedrive
- Push execution plans as deals and notes
- Salesforce support on the roadmap
- Currently: export as PDF or CSV to share with your team
Benchmark-Backed Guidance
- Your metrics compared against 10,000+ companies at your stage
- Industry-specific benchmarks for conversion, deal size, and cycle time
- See where you're ahead and where you're falling behind
- Export as PDF or CSV to share with your team
What You'll Get
A complete revenue execution plan you can hand to your first hire on day one
Revenue Execution Plan
SaaS Company • €800K → €1.5M target
Strategic Objectives
Prioritized by impactImprove SQL-to-Close Rate
Target: 15% → 22%
Increase Average Deal Size
Target: €14K → €18K
Accelerate Sales Cycle
Target: 45 → 30 days
12
Measurable targets defined
24
Specific next steps
Know exactly what to focus on first based on your biggest gaps
Give your first sales hire a playbook they can execute from day one
Targets based on what top performers achieve at your stage
Build the Playbook Before You Hire
Turn what's in your head into a structured revenue playbook your first sales hire can execute on — in under 10 minutes.
Build Your Revenue Execution Plan